When your customers can’t physically see and touch the products you’re offering online, convincing them to break out their credit cards can be a harder sell. Pricing products appropriately and delivering a user-friendly, all-around personalized experience is one way to encourage customers to fill their digital shopping carts.
Luvocracy is an online platform dedicated to helping shoppers find products they’ll love via recommendations from “trusted tastemakers.” CEO Nathan Stoll says that one of the reasons the platform is successful is because of the feel-good experience of providing quality recommendations to likeminded users.
“P”People want to feel good about the decisions they make, and feel like they matter through the help they provide to others. Creating a place where those helpful moments are captured, shared, celebrated and easily allowed to cross from the digital to our physical lives is incredibly rewarding,” says Stoll.
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“Design-with-a-purpose” site Zady places emphasis on aesthetics and UI to provide customers with the best possible online shopping experience. “Just as it is important to greet our customers with a firm handshake when we meet them in-person, on Zady.com, the same ethos of the ‘handshake’ applies. We work to make the design beautiful, easy to use, and entertainingly educational, illustrating through iconography and beautiful graphics that Zady is a purpose-driven company,” says co-founder Maxine Bédat.